Previous Campaigns
Turning brand stories into dynamic, platform-ready content. From concept to camera to post-production — I create digital assets that stop the scroll and spark authentic engagement.
Scottsdale Signature Event Campaigns
Partnered on content strategy and execution for high-visibility events with Experience Scottsdale, driving tourism, engagement, and community participation.
- Concepted and captured content for Canal Convergence (2023), with top-performing TikTok reaching 90K+ views.
- Collaborated on a Dreamy Draw Festival giveaway campaign featuring a staycation + tickets; created short-form content highlighting desert visuals and live music to boost first-year awareness.
- Developed seasonal coverage for Scottsdazzle and monthly ArtWalks, promoting local businesses and city activations.
Experience Scottsdale — TikTok Launch
Pioneered Experience Scottsdale's TikTok strategy, driving significant community engagement.
- Top 3 videos: 177K views and 10.2K engagements
- Impressions: +37.8%
- Organic Social Growth: +4.6%
Influencer Partnership — Experience Scottsdale: 2023 Holiday Campaign
Strategically directed holiday messaging to families, couples, and shoppers through organic and paid efforts.
- Views: 2.6M
- Engagements: 169K
- Highlighted Scottsdale as a holiday destination.

Gila River Resorts — NBA Finals
Designed for storytelling impact, this visual campaign brought local culture and immersive video together to elevate Gila River’s brand awareness.
- Focused on heritage and experience-based storytelling
- Multi-format: Video + Photography
- Cross-platform launch across paid + organic

Experience Scottsdale — Social Growth Strategy (2024–2025)
Refreshed the destination’s organic social media strategy across Instagram, Facebook, and TikTok — emphasizing storytelling, creator collaborations, and video-first content.
- Impressions: 111.5M (↑57.9% YoY)
- Video Views: 17.2M (↑305.8% YoY)
- Net Audience Growth: 22,421 (↑47.4% YoY)
- Total Followers: 397,823 (↑9.7% YoY)
- Strategy led to more efficient, high-impact content performance across platforms

Experience Scottsdale Content Creator Program
Created and launched Experience Scottsdale’s content creator program — from strategy to execution, including:
- Streamlined influencer onboarding with JotForms for contracts
- Designed branded one-pagers for outreach and clarity
- Built a tier system to categorize creators by reach and deliverables
- Handled monthly collaboration with 2–3 influencers
- Oversaw logistics, approvals, and campaign tracking

Custom HTML/CSS Portfolio Showcase
Developed a responsive, clean-coded campaign gallery for a marketing strategist’s website. Built entirely with HTML and CSS, optimized for clarity, mobile responsiveness, and visual storytelling.
- Built from scratch without CMS or frameworks
- Embedded video + zoom-enabled imagery
- Clear content hierarchy for portfolio visibility
- Built with lightweight code and scalable architecture to support future animations and interactive elements (e.g., nav bar transitions)